HANDMADE IN THE UK
Elys opened its doors in 1876 as a small tailor, outfitter and drapery seller. Founder, Joseph Ely, had left Essex aged 16 to walk to London in search of prosperity and opened the store after gaining experience in the retail trade.
After testing the potential for custom by counting the number of people who passed the corner each hour, Joseph decided to build on Alexandra Road at the bottom of Wimbledon Hill, certain that the shops position would bring business.
After 10 years of successful trading as Wimbledon’s first department store, Joseph moved to larger premises across the road to the corner of Worple Road, where the store still stands today.